FABRIC™ by London Fashion Lab
FABRIC™: Fashion and Brand Revitalisation for Increased Conversion is our unique process for putting your fashion brand into the best possible position for growth.
We use a detailed and proven framework to develop the core elements of your business.
Who is FABRIC™ for?
Startups
You’re looking to grow your fashion brand from scratch. Whether acquiring your first sale, or stabilising cashflow with new customers so you can reinvest.
Challenger Brands
You’ve got the fundamentals down, but want to take market share from the competition.
Established Brands
You need help boosting profits and improving your margins. Your challenges are complex and multi-faceted.
How does FABRIC™ work?
FABRIC™ works by taking a holistic view of your business and using a combination of experience and data analysis to understand where to target improvements.
This eliminates the guesswork, reduces risk, ensures efficiency of delivery and gives you meaningful results without the price tag of larger consultancies.
The core elements of FABRIC™
-
Building a better brand requires a deep understanding of your audience and target market.
We'll help to lift your brand to new heights by improving the visuals, developing better messaging and harnessing customer insights.
-
You can't run a successful fashion brand without strong operations.
We'll help you improve your customer service, supply chain and logistics. -
Developing all aspects of your products to contribute to the growth if your fashion brand.
Developing the right collections
Pricing your products
Offers and promotions
Quality assurance
-
To succeed in todays market your website needs to be delivering consistent sales.
To achieve this we'll put our Website Optimisation Framework in place, a checklist of over 100 improvements and enhancements aimed at driving a higher conversion rate.
There are three pillars to our framework:
Conversion Rate Optimisation (CRO)
Search Engine Optimisation (SEO)
Brand Optimisation
CRO makes sure as many of your visitors as possible are making a purchase.
SEO ensures you're easily found online and drives relevant organic traffic.
Brand optimisation makes sure your website design is on point - covering creative (illustrations, photos, videos, colours) and copy (your messaging).
-
Ensuring that your product and lifestyle creative is stunning, including photography and video. We'll also help you acquire cost-effective User Generated Content.
Weak creative is a sure path to struggling sales and opportunities for your competitors to eat away at your profits and take customers from you.
We'll shoot your brand and collections with world-class style, bringing an international gravitas to your brand and products.
We're here to help you truly wow your customers.
-
Getting your brand and products in front of your audience on the platforms they're on.
We'll support your advertising campaigns on Meta, TikTok, Pinterest, Google Ads and more.
We can run influencer campaigns, email campaigns and even bring in PR partners for press and experiential marketing.
The FABRIC™ process
01: Discovery call
We’ll jump on a quick call to understand whether we’re a good fit for each other. This includes covering your key challenges as well as your budgets and timelines.
02: Initial research
If we click and you’re interested to see how FABRIC™ can work for your fashion brand then we’ll get started on some initial research to understand exactly how our FABRIC™ framework can be applied to your business.
03: FABRIC™ workshop
We’ll invite you and your team to our FABRIC™ workshop. This is typically two hours long and we’ll dive into your business in detail, covering your products, audience, branding, marketing channels and more.
04: Further research
We’ll dive into more detail with your brand and business to understand exactly how FABRIC™ can help you grow and scale.
05: FABRIC™ output
We’ll create a document for you that outlines the core FABRIC™ plan for your business. We’re here to support the implementation of the FABRIC™ framework to drive your business growth.
06: Proposal
A proposal that carefully considers each objective and deliverable, offering detailed solutions alongside our methodology, concepts, and exact costs.
No vague estimates or approximations.
FAQs
-
Our FABRIC™ workshop is totally free. After the workshop we'll produce a plan for your business growth and a proposal for the costs of delivering this.
Our services are priced uniquely to each client, as each business has very different needs from another.
Here's some price ranges so you can understand whether your budget is suitable:Marketing Strategy £1,500
Delivery (running ads and campaigns) £400-£1,500/month
1-to-1 calls £150/hour
Photography £1,500/day
You will also need to factor in budget for advertising spend, such as Meta Ads, influencers, creative production (e.g. photography and videos) and any website updates.
For ad spend we recommend starting with £400/month per channel you want to explore.
-
Our aim is to find ways to improve the three key methods of your business growth: acquiring new customers, increasing average transaction value and increasing lifetime value.
Each business differs in how much work is required here, so the true answer is it depends.
Our clients typically see an increase in sales within the first month of working with us. This can be anywhere from 10-50% sales growth.Your results will vary depending on how much work is required. It's much easier to run a successful campaign with new, high-quality creative that points back to an optimised website.
If we have to work with an existing site and assets that aren't currently performing well then your results could potentially be limited. -
If you're just getting started then we can be up and running with your first sales campaign in a month or two, depending on what creative there is to work with.
For more established brands the work could vary between specific campaigns and strategy adjustments to a more extensive rework of core parts of your business.
Starting from scratch, a new campaign could take as little as two days to launch once all the creative is ready.
-
This is exactly why we offer a totally FREE 30 minute discovery call. The aim of this call is to see if we're a good fit for each other.
Our most successful clients typically have the following budgets:
Ad spend: £500/month
Marketing support: £500/month
Photography: £2,000 per campaign
Influencers (UGC video): £500/month
Total: £1,500/month + £2K per campaign for photography
If you can't make this level of investment then it's unlikely we're going to be able to support your brand.
Marketing is an investment, just like money spent on quality materials and manufacturing.
Our aim is to find profitable marketing channels for you that can be scaled up, so that you're covering your own marketing costs and generating additional revenue on top while still acquiring new customers.Basically, we aim to pay for ourselves fairly quickly as your brand grows!
Book a FREE discovery call
Ready to harness the power of our FABRIC™ framework grow your fashion brand? To get started you can book your FREE discovery call with our Marketing Director, Chris.
This is a 30 minute call where we’ll see if there’s a good fit between us. We only work with clients that we are confident we can help.
There’s no obligation to work with us after this call.
See us in action
Here’s some of our work for One Six, a women’s plus-size fashion brand. We’ve been working with them to grow their sales and acquire younger customers.
We refreshed their brand, website and creative and ran Meta and Google Ads.
Results: increased sales by 25% within two months.
Client
One Six
Year
2024
RAKER brand photography
Meta campaign results for RAKER
Creative lifestyle photography
Automated email flows for RAKER
Reviews and social proofing
Messaging development
Meta Ads campaign
Have a project?
Let’s talk!
If you have a project that needs some expert guidance, whether a start-up label or a well established brand in need of a new lease of life, we’d love to chat and see what we can do to help you.
Drop your details here and we’ll reach out to book a call with you. We’re a friendly bunch :)